Mighty MERP NJ Law Podcast
June 1, 2022

Austin Aimone pt1 πŸš€ Law Firm Marketing Consultant

Austin Aimone pt1 πŸš€ Law Firm Marketing Consultant

For the past couple years Austin has found his niche working with small law firms and sole practitioners on lead-generation & marketing. πŸ“Š

We welcome Austin Aimone to the Mighty MERP podcast, with Melissa Rosenblum. βš–οΈ This is the first part in a very interesting conversation between lawyer & marketing professional. πŸ“Š

For the past couple years Austin has found his niche working with small law firms and sole practitioners on their online marketing, business development, and brand awareness. I have helped firms increase revenue and expand their business by creating custom marketing strategies.

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Austin Aimone Profile Photo

Austin Aimone

Legal Marketing Consultant

For as long as I could remember, I have been fascinated by the psychology of advertising. I love a good commercial, catchy jingle, or memorable billboard. While most people watch Super Bowl commercials for the humor, I’ve always been intrigued by how a scene of a happy family camping in the woods can encourage you to buy a truck. That interest led me to study Marketing in college where I focused on the psychology behind consumer engagement.

For the past two years, I have been working with small law firms and sole practitioners on their online marketing, business development, and brand awareness. I have helped firms increase revenue and expand their business by creating custom marketing strategies. I have experience working in all practice areas from Family Law and Criminal Defense to Consumer Protection and Class Actions.

In everything I do, I always asked one simple, but important question; Why? I am genuinely curious by nature so asking β€œwhy” helps me better understand the situation. Science also shows that explaining why someone should do something rather than just telling them to do it leads to more favorable outcomes. I use my natural curiosity to learn about my clients and their businesses. From that, I then create an authentic brand for that attorney that, when positioned in the right places, will connect and engage with an audience.

In working with small law firms, I have found a passion for contributing back to Main Street America. Small law firms are the cornerstone of every town and a stronger legal community leads to a stronger local … Read More